People love unique but relatable content. I don’t say that.
Tanmay Bhat said that in one of his posts and it is a very intriguing paradox. Let us explore
Linkedin is a community.
People engage with content that resonates with them.
If you write something about let’s say “ How to find a job on Linkedin” that qualifies as highly relatable content.
But is it unique? Not really
Here is an example of unique + relatable “ A hack to find email IDs of recruiters”
It might sound formulaic but here is the truth:
Set your priorities
My priority is to write unique content
Relatable comes next
My unique to relatable ratio is 4:1
So there is a good chance for my content to be unique if you find it relatable
Some people prioritize relatable content
Uniqueness comes next
Relatable means you are trying to give more value to the people
Uniqueness means you are being a little selfish and that is just fine
Relatable content scales very fast
Unique+ relatable is a sweet spot, it scales and drives engagement.
Do I need to say anything about unique content? Unique content is like the second page of Google search 😀
Please reflect and comment
Your comment can be relatable or unique
You can try to make it both 🙂